Headline Risk & Alerts
Revenue Realization — Total vs Actual Generated
Total Revenue vs Actual Revenue
Actual = delivered orders only (from “Delivery Final” field) · realization rate —
Where the Revenue Gap Is
Cancelled + returned + stuck value not yet realized
1 · Order Funnel — Confirmation → Delivery
Conversion Funnel
Placed → Confirmed → Delivered, with conversion at each stage
Delivery Outcome Split
Where every order ends up
2 · Careline Call Performance
Call Outcome Breakdown
Successful vs unreachable vs “did not receive” · value at risk —
Careline Monthly Trend
Successful vs “did not receive” per month
3 · The “Did Not Receive” Problem — Root Cause
Brand Concentration of “Did Not Receive”
Which brands generate the most non-receipt complaints
High-Value Order Bias
Average order value comparison
4 · Cancellation Analysis
Confirmation vs Delivery Stage
Where cancellations happen in the lifecycle
Documented vs Undocumented Reasons
Only — of cancellations carry a reason
5 · Confirmed-but-Cancelled Anomaly
Post-Confirmation Fulfilment Leak small volume · high signal
Orders confirmed by careline but cancelled at delivery — the silent revenue leak
6 · Brand-Level Performance — AEL vs Benzol vs ALEL
Orders & Revenue by Brand
Volume (bars) vs revenue (line)
Cancellation & Unreachable Rate by Brand
At-risk rate = “did not receive” + unreachable
7 · Product Performance
Top Sellers by Revenue
Top 10 products
Category Mix
Auto oil vs grocery vs electrical vs other
8 · Monthly / Seasonal Trend
Order Volume & Value Over Time
Jan → Aug 2026 · spike & drop-off patterns
Delivered vs Cancelled per Month
Fulfilment health by month
9 · Payment Method Insight
COD vs Online Payment
Share of orders (left) & value (right)
Cancellation Rate by Payment Method
Does COD drive more cancellation?
10 · REDX Payment History (Month-wise)
Cash Collected via REDX
122 parcels · — total
REDX Ledger Detail
Collected vs deductions per month
11 · Data Quality Gaps
Known Data Issues
Blockers for clean analytics & fulfilment tracking
12 · Recommendations